SEO report of callistacrafts.com
Official Site | Callista Crafts
www.callistacrafts.com/
Error! The "meta description" is missing, the page has no summary description!
Tasks
- Avoid using deprecated HTML tags.
SEO
URL
Domain : www.callistacrafts.com/
Character length : 23
Title
Official Site | Callista Crafts
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol
Good! The OG (Open Graph) protocol is set on this website.
type: website
url: http://www.callistacrafts.com/
title: Official Site | Callista Crafts
image: http://www.callistacrafts.com/assets/uploads
Dublin Core
Dublin Core is not used
Underscores in the URLs
Error! Hyphen (-) is a better solution than underscore (_) in the URLs
- http://www.callistacrafts.com/user/newsletter_register ("SUBSCRIBE")
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!
Social
Social Engagement
No info found.
Content
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Official Site | Callista Crafts
Character length : 31
Good! The title’s length is between 10 and 70 characters.
Character length : 31
Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 12%
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
|---|---|---|---|---|---|
| 0 | 4 | 0 | 5 | 1 | 0 |
Heading structure in the source code
- <H2> INTRODUCING THE NEW COLLECTION
- <H2> DISCOVER THE ICONIC TOTE
- <H4> CLASSICS
- <H2> AN INTERLUDE OF LIGHT
- <H2> THE ART OF CALLISTA CRAFTS
- <H4> SERVICES
- <H4> CALLISTA CRAFTS
- <H4> MAY WE HELP?
- <H5> FOLLOW
- <H4> NEWSLETTER
Word cloud
- discover6
- shop4
- collections4
- collection4
- totes4
- new4
- bags3
- season3
- crafts3
- callista3
- beauty2
- bespoke2
- handle2
- top2
- search2
- distinct2
- refinement2
- delivery2
- introducing2
- services2
- customerservice@callistacrafts2
- mini2
- classics2
Keyword matrix
| word | title | descriptions | heading |
|---|---|---|---|
| discover | |||
| shop | |||
| collections | |||
| collection | |||
| totes | |||
| new |
Two Word cloud
- shop collections2
- handle bags2
Three Word cloud
- discover shop collections2
404 Page
The website has no standard 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 7 images on this web page.
Good! Every image has an alternative text attributes set on this website.
Good! Every image has an alternative text attributes set on this website.
Readability
Flesch–Kincaid Grade Level
5.80
Flesch Reading Ease
59.20
Coleman Liau Index
12.00
Automated Readability Index (ARI)
4.70
Dale–Chall Readability
6.50
SMOG Index
8.20
Spache Readibility
5.00
Number of letters
1254
Number of words
240
Number of sentences
79
Average words per sentences
3
Number of syllables
410
Syllables in words
423
Average syllables in words
1.71
Number of words in first three syllables
58
Percentage of word / syllables
24.17
Words not in Dale-Chall easy-word list
96
Words not in Spache easy-word list
84
Technologies
Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.
Speed test
Server response time
The server response time is fast enough.
Loading time
1,219 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
34
Number of source domains
10
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking css files
List of render blocking css files
- https://www.callistacrafts.com/assets/cache/stylesheets-443da83d.css
Speed test – Javascript
Javascript
Good! Just a few javascript files are detected on the website.
- http://www.callistacrafts.com/assets/cache/javascripts-6eb1f611.js
File size of all javascript files combined
696.73KB
Javascript minifying
You can save 372B (44% compression) on the analysed URL by minifying the javascript files.
Speed test – CSS
CSS
Good! Just a few CSS files are used on this website.
- http://www.callistacrafts.com/assets/cache/stylesheets-443da83d.css
File size of all css files combined
77.71KB
CSS minifying
Great! The CSS elements are minified.
Speed test – Compression
Uncompressed size of the of the HTML
37.05KB
Gzip compression
Error! By using Gzip you can save 784B (54% compression) on your site.
- By compressing https://www.callistacrafts.com/.. /search-white.svg you can save 784B (54% compression rate)
- By compressing https://www.callistacrafts.com/.. /search-gray.svg you can save 759B (53% compression rate)
Speed test – Browser cache
Number of static resources (image, JS, CSS)
20
Browser cache
The browser cache is not set correctly for all elements.
| URL | Duration |
|---|---|
| https://static.hotjar.com/c/hotjar-235924.js?sv=5 | 60 seconds |
| https://connect.facebook.net/en_US/fbevents.js | 20 minutes |
| https://connect.facebook.net/.. /1615419285402993?v=2.8.14&r=stable | 20 minutes |
| https://www.google-analytics.com/analytics.js | 2 hours |
| https://www.callistacrafts.com/assets/cache/javascripts-6eb1f611.js | 24 hours |
| https://www.callistacrafts.com/assets/cache/stylesheets-443da83d.css | 24 hours |
| https://www.callistacrafts.com/assets/javascripts/website/home.js | 24 hours |
Speed test – Images
File size of all images combined
4.41MB
Image optimisation
You can save 3.1MB (80% compression) by optimising the images below:
- By lossless compressing the https://www.callistacrafts.com/assets/uploads/ss18_herobanner.jpg you can save 2.1MB (82%) data.
- By lossless compressing the https://www.callistacrafts.com/assets/uploads/ss18_tote.jpg you can save 539.5KB (79%) data.
- By lossless compressing the https://www.callistacrafts.com/assets/uploads/ss18_lookbook1.jpg you can save 440.4KB (76%) data.
- By lossless compressing the https://www.callistacrafts.com/assets/uploads/ss18_lookbook2.jpg you can save 134.8KB (75%) data.
- By lossless compressing the https://www.callistacrafts.com/.. /logo_retina.png you can save 1.4KB (12%) data.
Links
We found a total of 37 different links.
Internal links: 35
External links: 2
Internal links: 35
External links: 2
External links:
| Link text (anchor) | Link strength |
|---|---|
| https://www.instagram.com/callistacrafts | |
| https://www.facebook.com/CallistaCrafts |
Internal links:
Website security
IP
85.25.105.204
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.
Sites on same ip
Icons
Favicon
Good! The website uses favicon.
Order of Heading elements on mobile by position
- H2 : INTRODUCING THE NEW COLLECTION, ( 150.30093383789px from top )
- H2 : DISCOVER THE ICONIC TOTE, ( 863px from top )
Typos
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